
Clarity Coffee +£134 of free gifts
- Supports memory function – 400mg CogniFlow™ citicoline, the choline your brain runs on
- 5,000mg collagen – hydrolysed bovine, marine and chicken collagen in every cup
- Doctor formulated – every active named and dosed on the pack, no proprietary blend
- 21 vitamins and minerals – from real fruit and vegetables, at amounts that count
- 10 superfoods – lion's mane, tremella, ashwagandha, rhodiola and more
- Supports memory function – 400mg CogniFlow™ citicoline, the choline your brain runs on
- 5,000mg collagen – hydrolysed bovine, marine and chicken collagen in every cup
- Doctor formulated – every active named and dosed on the pack, no proprietary blend
- 21 vitamins and minerals – from real fruit and vegetables, at amounts that count
- 10 superfoods – lion's mane, tremella, ashwagandha, rhodiola and more
Premium ingredients
- Tastes like premium coffee
- Barista approved
- Coffee nutritionist approved
Your choline needs change when your hormones do
Choline is a nutrient your brain runs on. Your body makes some of its own, using an enzyme called PEMT, and the gene for that enzyme is switched on by oestrogen. So when oestrogen dips, the amount you make dips with it, and more of your choline has to come from what you eat.
Researchers at the University of North Carolina put this to the test on a low-choline diet. Around 80% of postmenopausal women showed signs of organ stress, against 43% of premenopausal women. Same diet, different requirement.
Which is why the choline is in the cup you were going to drink anyway.
Ingredients
Carefully selected from across the world with our Transpacency® Guarantee
Only the vitamin and mineral lines carry approved claims. Everything else is described, not claimed.
How to make it
Scoop
One scoop into your usual cup. The scoop is in the bag.
Stir
Hot water just off the boil, ten seconds. Milk or the MCT creamer if you want it.
Enjoy
The ritual you already have, with a great deal more in the cup.
We're building the best coffee in the world for your mind
Not a new habit. The one you already have, rebuilt: real ground arabica, made the way you already make coffee, with every active named and dosed on the pack.
Premium ingredients
We buy the highest grade of every active we use and source them so each one traces back to the field it was planted in. No proprietary blends, no filler, no hiding an amount behind a word.
Extraordinary convenience
One scoop into the cup you were already making. No extra step, no shaker to wash, nothing new to remember on a morning that is already full.
Taste you can trust
It starts as coffee and it stays coffee. Chosen for flavour first, because the best formula in the world does nothing for you if the cup goes cold beside the sink.
The 3pm problem
The crash isn't you. It's the caffeine on its own.
Coffee on its own gives you a fast lift and takes it back with interest. FORTE runs green tea theanine alongside the caffeine, which is what flattens the shape.
An illustration of the pattern, not plotted from measurements.
70mg of caffeine is about half what most coffee gives you. Enough for the lift, not enough for the spike that causes the dip.
The UK's Most Effective Focus Coffee
Drink it for 90 days. If it does nothing for you, we refund it.
Not 14 days. Not unopened only. A full three months, opened, half drunk, whatever. Email us and it is done.
4.8 out of 5
All placeholder copy. Real reviews go in once the first batch ships.
[PLACEHOLDER] Tastes like coffee, which sounds obvious until you have tried the other ones.
[PLACEHOLDER] Second month in. The afternoon slump is the thing that changed for me.
[PLACEHOLDER] Wanted it stronger at first, then realised that was the whole point.
Before you buy
Does it taste like mushroom coffee?
No. It is arabica with everything else blended through it, and the collagen we use is hydrolysed so it dissolves rather than sitting on the top of the cup.
How much caffeine is in it?
About 70mg a coffee, from 3g of arabica. A normal coffee is roughly 150mg.
How much collagen is in it?
About 5g a cup, from three sources: hydrolysed bovine, marine and chicken. Three rather than one because they do not all carry the same collagen types.
What is choline, and why is it in my coffee?
Choline is a nutrient your brain runs on, and most people do not get enough of it. An adult needs about 400mg a day. One FORTE gives you 85mg of it, from 400mg of our CogniFlow citicoline, on top of whatever you eat.
Why the membership?
Because it is the best price we do, and a gift arrives with every box for as long as you stay. Brain fog is not a one day problem, so this is built for drinking daily rather than once. Nothing is locked in.
What is the difference between the plans?
The monthly plan sends 1 bag every month and a gift with every box. The 3, 6 and 9 bag plans send that many bags in one go and renew on the same rhythm, with more of the gifts arriving up front. 3 bags is pay for 2 and get 1 free.
When will I notice anything?
Everyone is different, and we are not going to tell you what you will feel or when. FORTE is built for daily use rather than for one cup, which is why the guarantee runs 90 days rather than 14. Drink it for three months and decide for yourself.
Is it halal?
We are not halal certified. Nothing in the formula is alcohol based, but the collagen is bovine, marine and chicken derived, so it is not suitable for vegans and we will not put a certification claim on the page until we hold one.
Can I take it with medication?
Talk to your GP or pharmacist first. We cannot advise on this. That is worth doing if you are pregnant, breastfeeding, or already taking ashwagandha or rhodiola.